how it’s made

See the whole way for yourself.

From the photo you upload to the tube you open — the whole way, filmed.

every step

Your picture gets its size.

/1

The finished format is fixed in millimetres before anything else happens. Everything that follows works towards that one number.

The photo becomes fields.

/2

The picture is broken down into numbered fields, each of them at least four millimetres across, and the version you approve is the one that goes to print.

The colours are made for it.

/3

Each field is tied to a numbered colour, and the tubes that come with your template are the ones your picture asked for.

in the studio